Alright now, with the Zhejiang manufacturing standards, we can better reflect the high quality and level of our products, and also have a certain say in the industry. In the future, we will definitely have great achievements in the pen making industry throughout the province and even the whole country... "Recently, with the Zhejiang Manufacturing Group Standard" Ink Bag Water Core Tap Pen "approved and released by the Zhejiang Brand Promotion Federation, which I led, Li Guangping, the chairman of Lishui Zhengxiang Pen Industry Co., Ltd., showed a pleased smile.

Pen making is one of the most traditional characteristic industries in Liandu District. Zhengxiang Pen Industry is an enterprise engaged in the research and development and production of high-end metal ballpoint pens, ink bag pens, ink bags, and other products in the district. Most of its products are exported to countries and regions such as Europe and Southeast Asia. At the beginning of the company's production, the company had low profits and poor overall operational efficiency. At the beginning of this year, due to the impact of the epidemic, export logistics were almost paralyzed, and our product foreign trade entered the most sluggish period in history, "said Li Guangping.

Since the implementation of the "three services" work, the staff of the Market Supervision Bureau in Liandu District have always kept Li Guangping's troubles in mind and quickly formed a "one enterprise, one team" assistance model for the enterprise. They stationed in the production workshop to understand the production status, and together with the company's sales department, they analyzed the company's annual sales situation, quarterly sales situation, and monthly sales situation one by one.

The direct constraints on the development of export-oriented small and medium-sized enterprises such as Zhengxiang Pen Industry are the excessive dependence of enterprises on exports, insufficient motivation for brand creation, and weak market competitiveness. Once the difficulties of enterprises are understood, the next step is to help them solve them and break through bottlenecks. "said Wu Minmin, director of the Quality and Technical Service Center of the Liandu District Market Supervision Bureau.

Due to the impact of the epidemic and restrictions on exports, it is necessary to open up new avenues and increase domestic market share. The first thing to do is to generate marketing power in the industry, have a say in the industry, increase brand value, and strengthen domestic market competitiveness, "said Wu Minmin. To this end, the district market supervision bureau quickly introduced the "one enterprise, one policy" assistance plan, contacted industry experts from provinces and cities to guide the creation of the "Made in Zhejiang" brand. This year, it formulated and released the Zhejiang manufacturing group standard "Ink Bag Water Core Tap Pen", and actively carried out the "Made in Zhejiang" brand demonstration work.

"Made in Zhejiang is a regional brand image that takes regional brands, advanced standards, market certification, and international recognition as the core, standards+certification as the means, and integrates quality, technology, service, and reputation. Recognized by the market and society, it represents the progressiveness of Zhejiang's manufacturing industry. It is a benchmark and leader of Zhejiang's manufacturing industry, and a synonym for high quality and high level." Wu Minmin said that for small and medium-sized enterprises, Being able to inject "Made in Zhejiang" and "Gene" into one's own brand can not only enhance the product awareness of the enterprise, but also promote the production of high-quality products with high standards in the industry.

Since the implementation of three services, including one enterprise, one team, and one enterprise, one policy, by the Market Supervision Bureau of Liandu District, we have continuously assisted enterprises in promoting the creation of Zhejiang manufacturing brands, continuously improved their brand value, and assisted enterprises in transitioning from exports to domestic sales. Now, the enterprise has successfully transformed and broken through the circle. "Li Guangping said that the domestic market share of Zhengxiang Pen Industry has increased by 16.1% compared to last year, and the output value and total sales have exceeded the same period in previous years.